While the past year brought so much change and uncertainty to many, Colleen Werner, founder and CEO of lulafit, a wellness platform utilized by notable commercial developments throughout the country, stayed strong in her mission to continue to make well-being amenities accessible to everyone. With a goal to modernize well-being and to empower people to live better lives through holistic opportunities, Werner found that people living through the pandemic were in need of the company’s services now more than ever.
She knew that she had to pivot her business model somehow to continue to meet the needs of her clients. While stay-at-home orders went into effect, Werner and her team started producing digital content so tenants and residents throughout the country could still enjoy lulafit from their homes, both live and on-demand.